Of all the supposedly “pandemic-proof” jobs out there, here’s a surprising one: rock star. The world’s 10 highest-paid musicians of 2021 raked in a combined $2.3 billion, more than double what they were making on an annual basis in the years right before Covid-19.
The coronavirus has decimated touring, with brutal effects for artists who rely on gigs as a primary source of income. But up in the stratosphere, icons from Bruce Springsteen to Paul Simon found other ways to cash in — namely by offloading their catalogs for nine-figure sums.
“These are almost like pieces of art — there’s a finite number of real, super-high-quality hit songs from the past — and there’s this sort of all-out grab to own those rights,” says Josh Gruss, founder and CEO of Round Hill Music, which has spent $1.3 billion on music copyrights over the past decade. “It’s a very steady stream of revenue that’s there, and that makes it very attractive for investment.”
Only Jay-Z, Kanye West, and Taylor Swift made the cut without a massive catalog sale (scroll down to see the full ranking). The remaining seven of music’s 10 top earners banked the bulk of their bucks by selling copyrights. Underscoring the industry’s persistent pay gap, they’re all white men (Stevie Nicks sold her catalog for $100 million in December 2020, just missing our cutoff). You have to expand to thetop 15to find music’s second highest-paid woman or an act born outside the United States.
This unfortunate reality has roots as old as the music business itself, particularly when it comes to gender disparity. For every Springsteen signed to a record deal, how many female rockers were ignored? For every Dylan given freedom to write his songs — and accumulate intellectual property — how many women got pigeonholed as just singers? For every Simon who maintained or negotiated the return of his rights decades ago, how many female icons were denied that respect? And so it goes for so many underrepresented demographics in the industry.
There are at least few younger names amongst all the septuagenarian centimillionaires. Some of the bigger catalog sales, like Ryan Tedder’s $200 million deal, have already been reported. Others, including Blake Shelton’s $50 million-plus rights sale, have not. Regardless, it’s clear investors are finally seeing the value of music in the streaming age — for better or worse.
“There’s great irony in the fact that while Wall Street takes note of songs’ value, the digital platforms often don’t,” says Jody Gerson, chairman and CEO of Universal Music Publishing Group. “Which means we must continue to fight for our songwriters both in terms of the value of what they create and in terms of the treating songs as art, not as assets.”
So, for music’s one-percenters, what’s the incentive to sell? There’s a range of factors, some of them arcane and overlooked, like tax rates: The sale of a catalog is typically treated as a capital gain, and therefore taxed at a much lower rate than a royalty check.
Then there’s the fact that music consumption continues to soar, with global on-demand spins surging 26.3% year-over-year. That figure got a major boost from back catalog streaming, which spiked 19.3% this year and accounted for 69.8% of overall listening.
On top of that, low interest rates around the world mean megabuyers like private-equity firm KKR and Merck Mercuriadis’ Hipgnosis Songs Fund can afford to borrow cheaply, spurring them to pay higher multiples and write larger checks.
But many insiders feel these conditions are likely to shift in the not-so-distant future. Some expect to see tax-code changes, while others worry rising inflation could lead to higher interest rates.
“That has to cause some sort of adjustment in the multiples being paid,” says Gruss, who believes the music-rights market is nearing its peak, at least on the high end. “But I’ve been wrong before — every year when I think it’s maxed out, it keeps going.”
Read on to see the full ranking of the world’s top-earning musicians. The list measures pretax income for calendar year 2021 before deducting fees for agents, managers, lawyers, living expenses, etc. Estimates are generated by scouring public documents and interviewing individuals with direct knowledge of major deals.
After a decade at Forbes, Zack O’Malley Greenburg covers the business of music at Substack — find his work, including top earners No. 11-15, here. He’s the author of four music books, including the Jay-Z biography Empire State of Mind. His stories have also appeared in The New York Times, Washington Post, and Vanity Fair.
Photo Illustrations by Sean McCabe for Rolling Stone. Photographs in illustrations byEvan Agostini/Invision/AP (Swift);Jason Kempin/ACMA2021/Getty Images (Shelton);Chris Pizzello/Invision/AP (Motley Crüe);Lauren Dukoff (Buckingham);Gus Van Zant (Red Hot Chili Peppers);Hubert Boesl/picture-alliance/dpa/AP (Tedder);David Livingston/Getty Images (West);Dave Kotinsky/Getty Images (Simon);Xavier Collin/Image Press Agency/Sipa USA/AP (Jay-Z); Danny Clinch (Springsteen)
Taylor Swift ($80 million)
Though her catalog was famously sold out from under her, Swift’s revenge moves helped her land in the top 10 anyway. She’s been rerecording her old albums, rereleasing a pair this past year. Both topped the charts, with Red (Taylor’s Version) and Fearless (Taylor’s Version) becoming the No. 2 and No. 4 albums of 2021 in terms of total sales, respectively. Partnerships with the likes of Peloton and Starbucks further padded her coffers.
Blake Shelton ($83 million)
The only country singer on this list, Shelton landed a windfall north of $50 million for a previously unreported catalog sale of his own. He further juiced his earnings with his eight-figure salary for The Voice, new album Body Language, and a tour that grossed $14.5 million even amid a challenging pandemic landscape.
Mötley Crüe ($95 million)
Widely reported at $150 million when news of the band’s master-recordings sale to BMG broke, Mötley Crüe’s take was actually closer to $90 million, according to insiders. It’s still a hefty haul, made possible by the heavy-metal mainstays’ rare ability to hang on to their masters until now.(Video) Top 10 Richest People In The World (2022)
Lindsey Buckingham ($100 million)
Just weeks after Fleetwood Mac bandmate Stevie Nicks sold her rights to Primary Wave in a $100 million deal in late 2020, Buckingham followed by inking a similar-size pact with Hipgnosis. The publishing catalog he parted with includes more than 160 songs, among them a primary songwriter credit on the eminently licensable “Go Your Own Way.”
Red Hot Chili Peppers ($145 million)
The seminal alt-rockers sold their publishing catalog to Hipgnosis in May, but they didn’t exactly give it away, now. According to insiders, the band banked $140 million for a bevy of songs written throughout a career that now spans five decades. The Chili Peppers are said to be working on a new album, due out later this year.
Ryan Tedder ($200 million)
OneRepublic’s frontman has also penned hits with the likes of Adele, Taylor Swift, and U2. His $60 million catalog sale in 2017 turned out to be just a warmup — last January, private-equity giant KKR bought the vast majority of his remaining publishing copyrights; he took home just shy of $200 million. Tedder continues to earn elsewhere: OneRepublic released Human, its fifth studio album, in August.
Kanye West ($250 million)
The multihyphenate creator recently changed his legal name to “Ye,” but it’s his Yeezy footwear empire that accounted for the vast majority of his income in the past year. New album Donda — released in August and named after West’s late mother — became his ninth consecutive solo record to top the charts. And there’s more on the horizon: West’s new apparel deal with Gap should keep him toward the top of this list for years to come.
Paul Simon ($260 million)
The singer-songwriter sold his entire catalog to Sony Music Publishing last March. Encompassing some 400 compositions, the deal spanned Simon’s solo work as well as rights to songs he wrote as part of Simon and Garfunkel. The pact also united his publishing rights with his master recordings, already housed at Sony.(Video) Five Finger Death Punch - Wrong Side Of Heaven
Jay-Z ($470 million)
Hip-hop’s first billionaire may be the runner-up on this year’s list, but he just clocked the highest annual earnings total of his career. Last February, he sold half of his Armand de Brignac champagne to luxury giant LVMH for $300 million. A few months later, he and his Tidal co-owners offloaded 80 percent of the streaming service — originally purchased for $56 million — to Square for $302 million. His portfolio also includes partnerships with Puma and Tiffany & Co.
Bruce Springsteen ($590 million)
The Boss cashes in: Springsteen sold his publishing copyrights and master recordings to Sony, his longtime musical home, in December. His $550 million haul made history as the largest sale of a solo catalog to date. A return to Broadway this past summer added millions to his tally, as did two projects with Barack Obama: a Spotify podcast called Renegades: Born in the USA and a book of the same title, derived from the two icons’ candid conversations on everything from music to fatherhood.